# Lead follow-up systems for cold leads

Raze Drops builds lead follow-up systems for owners whose enquiries go unanswered, so every lead is chased on a schedule until it replies or opts out instead of cooling while staff are busy with something else. Live replies reach a named person with the whole thread attached.

An enquiry does not go cold because anybody decided to ignore it. It goes cold because it landed while the phone was already busy, and by the time somebody was free the moment had passed. This page describes the follow-up system we build for that gap, what it does on your behalf, and what it costs.

## What does an owner lose while a lead waits?

A lead that is not answered quickly does not usually complain. It simply stops replying, and goes to whoever got back to it first, or nowhere at all.

Nobody in the business did anything wrong. The enquiry arrived at a normal hour, staff were doing other normal work, and the gap between the two never shows up on any report. It only shows up months later as a quieter pipeline than the marketing spend should produce.

## What does the lead follow-up system actually do?

It answers every new enquiry from your own accounts as it arrives, asks the questions your best person would ask, and keeps chasing it on a schedule until the lead replies or opts out.

A live reply is handed to a named person with the full thread attached, so nobody starts the conversation over. The chasing is a [lead generation system](/lead-generation-systems), and once a lead is live it moves through [CRM and sales automation](/crm-and-sales-automation) so the follow-up, the stage and the report all come from the same record.

## What does it cost and how long does it take?

Pricing is per project, within the range on [the pricing page](/pricing) depending on how many sources and channels it has to watch, plus a monthly maintenance retainer once it is live.

You see the proposal, the scope and the price before anything is signed. The same spine runs [lead outreach for real estate agencies](/for/real-estate-agencies), where one agency converted $662,000 in property sales in seven days on it ([see the work](/work)).

| Stage of a lead | Who handles it today | Who handles it after |
|---|---|---|
| Enquiry arrives | Waits for whoever is free | Answered within minutes, from your own accounts |
| Qualifying questions | Asked if someone remembers to | Asked the same way every time |
| Follow up | One attempt, then forgotten | Chased on a schedule until reply or opt out |
| Live reply | Picked up by whoever is around | A named person, with the whole thread attached |
| Record of what happened | Scattered across inboxes and phones | One trail per lead, readable by anyone |

Tell us where your leads come from and we will send a proposal and a fixed price before any deal is signed. Start on [the contact page](/contact).